General Principles When Posting on LinkedIn ![]() Let’s check on the general principles for this. Knowing the ideal time to upload your material is more essential than people give credit for, if you utilize LinkedIn and want to increase interaction.įinding the best time to post on LinkedIn is one of the many factors that can help boost conversation and earn maximum engagement. It is one of the most extensively utilized social media sites worldwide with over 740 million users. ![]() From there you can even see which URLs were clicked on your social networks that drove traffic to your website.LinkedIn is a social media site primarily created for businesses and professionals to connect, network, and share insightful content. Once logged into your Google Analytics account navigate on the left to Acquisition > Social > Network Referrals to see which channels are resulting in sessions on your website. You may already know that Google Analytics is an amazing (and free!) tool to gather data about your website but did you know you can also pull social media analytics from it too? It’s true! As financial advisors, we don’t have to tell you that numbers are important. Google Analytics is constantly improving its platform. Here are a few ways you can figure out the best posting times for your prospects and clients based on analytics: 1. However, every business’s audience is going to vary so it’s important to also take into account your page analytics to get a more accurate handle on when you should be posting to social media for the most engagement. The above are general guidelines for posting to popular social media channels like Facebook, Twitter, and LinkedIn. ![]() Tuesday through Friday from 10 a.m to 3 p.m.Īdjusting Posting Times for Your Prospects & Clients.Additionally, they found that some of the most optimal times to post are: Sprout Social found that the best times to post on Instagram are Wednesday at 11 a.m. Let’s dive into each major network and see what studies have found about the best times to post on social media: Best Times to Post on Facebook Best Times to Post on Twitter Best Times to Post on LinkedIn Best Times to Post on Instagram ![]() And while every business’ audience is going to vary but having a better understanding of the possible time frames in the day when you can get more traffic, more engagement, and more followers will making publishing on social media much more effective. When you post on social media and get likes or comments, this signals the algorithms of the platform to let them know that your content is timely and relevant, therefore putting your posts in front of even more people. It’s still important to keep this in mind because posting at just the right time can make the difference between getting one click or ten. And with the COVID-19 pandemic turning the world upside down and changing how we connect with each other, the best times for posting have changed. Know the Best Times to Post on Social MediaĪs a financial advisor, it’s critical you know the best times to post on social media. Working with hundreds of financial advisors on their social media marketing strategies I realize how difficult it can be to stay on top of each network. With new studies published constantly about social media trends, do’s and don’ts, social media marketing can seem like a moving target at times.
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